Elizabeth H.

Elizabeth Herridge

Elizabeth H. Producer, Post Producer.

Elizabeth is a freelance Video Producer working in the UK and abroad, creating content for major brands including Jaguar Land Rover, Canon and Volkswagen, live events, broadcast PR campaigns, product launches and social media.

With both journalistic and marketing experience, she has built her reputation on her strong visual direction, creative skill and perception. Whether she is filming a celebrity spokesperson, senior management or children, her interview intuition is built on natural connection and being friendly and professional.

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Promo / Awareness Campaign / Recruitment Video.

Elizabeth was commissioned by Lidl UK to create an emotive sales video to help increase undergraduate recruitment. After pitching the concept, she managed all pre-production, directed three shoots and oversaw the edit and motion graphics. The video was presented nationwide through online use and in presentations.

Commissioned directly to create a new systems and processes explainer VT animation. From pre-production through to delivery, Elizabeth had sole responsibility for the success of the project, writing scripts, producing storyboards, directing illustrators and animators, producing voice overs and managing the client approval process.

Infographics / 2D animation.

Commissioned by Lidl UK to produce a fun and lively animation to launch the new company-wide Intranet service. With sensitive information, the video was sent to head office, warehouse and in-store employees. Since its launch, the video has been translated into 10+ languages and continues to set the marketing standard around the world, as they roll out their new employee service.


Commissioned directly to produce an Opening VT for the inaugural Triptease conference that brought together experts from the travel industry. The video combined live action with animated assets (stills, screen capture and video). Elizabeth worked closely with the client to advise on production techniques that were both within budget and time scales. She directed the shoot and produced the edit and animation.

In addition to producing the event’s opening VT, Elizabeth was also commissioned to film the conference, producing a highlight promo for post-event PR. With a multi-cam set-up, Elizabeth looked after all shoot logistics, including booking crew, directing the shoot and producing the edit.

As well as producing voice over sessions ahead of the event for VT inserts, Elizabeth also manages a crew of editors, on the day, cutting EVS and highlight edits backstage throughout the show ready for immediate media, PR and social media use. Producing the event for three years running, she works closely with the production team to find new ways each year of delivery original content.

Production Company: Blueprint Partners.

Product Demo.

Elizabeth produced six videos for online use, filming across two days on location. Using actors, she directed children to capture fun demonstrations of Kellogg’s breakfast inventions. In pre-production she also worked closely with illustrators to create storyboards, managed casting and sourced the location.

Production Company: Smyle.

2D Animation.

Following the client briefing, Elizabeth wrote the script specifically for a 2D infographic animation. She worked alongside the animator, bringing it to life in storyboard form, before creating the animatic. She also produced the voiceover and oversaw final delivery.

Production Company: Blueprint Partners.

Emotive Case Study.

Meeting Mac and his family was a privilege and personal career highlight of Elizabeth’s. She produced a video to raise awareness of the intense, and often complex, care that follows a life-changing illness. Conducting the interviews with Mac and his daughter to capture their personal experience, she was also able to film some of Mac’s daily routine to show a typical day in the life of Complex Care staff.

Production Company: DMI Productions.

Animation.

With an open brief to produce an emotive public service announcement for U.S. broadcast media, Elizabeth worked with a script writer, illustrator and animator to create an animation using an original poem. Within the playful nursery rhyme hand-drawn animation, real stills and videos of the children from the charity were added for emotional appeal.

Production Company: DMI Productions.

Branded Promo.

Using a small but powerful camera (Sony A7S) on a Gimbal (small stabilising unit), Elizabeth produced a Head Office tour video for AutoTrader. With a smooth and constant movement throughout, customers had an ‘access all areas’ view of the vast range of experts that work with them every day. Using a member of staff as the presenter, she worked closely with him and his colleagues to help deliver the script and key messages naturally to camera.

Production Company: Blueprint Partners.

Events Highlights Package.

To celebrate the success of Childline’s annual fundraising event and increase awareness for future events, Elizabeth produced a highlights package on site for use by broadcast, online and social media. She interviewed the event hosts and celebrity guests to create the narrative, then selected the key visuals on the night, creating an exciting and inspiring video for the charity. The content was made available to media overnight.

Production Company: Blueprint Partners.

News / PR. Same day shoot and edit.

To celebrate the international event hosted in London, Elizabeth produced content for broadcast online and social media. She interviewed the finalists, spokespeople and guests at the event, using key messages from the client to capture the story and raise awareness. It was edited overnight, ready for media use the following morning. The footage was used by broadcasters around the world.

Production Company: TNR Communications.

2D Infographics Animation.

Elizabeth worked with motion graphics artists and voice over talent to create a fun and informative video. With a lively soundtrack, fun sound effects and friendly voice over, the animation was able to communicate a technical message in a simple, jargon-free way, to reach a wider audience.

Production Company: DMI Productions.

Event Promo / Highlights Package.

The largest event of its kind in the UK, Elizabeth and her crew travelled around London capturing the latest in innovation and technology, interviewing senior leaders from Google, Lloyds and Goldman Sachs, to name a few. Filming key landmarks around London helped create stylised motifs to break up the different sections of the video.

Production Company: No Magnolia

News / PR Stunt. Same day shoot and edit.

Directing a two-man camera crew at a busy London pub, Elizabeth produced a series of news and social media edits. Working with former professional footballers, the live stunt was filmed with unsuspecting bar staff. With minimal rehearsal time, she had to quickly create a good rapport with the talent, giving them constant direction throughout the morning.

Production Company: Smyle.

Mini-Series / Product Launch

To launch the new mini-series ‘Mars’ for National Geographic, Elizabeth filmed an exhibition showing life on Mars in 2025. The video had to be ready for media use within hours, so it was important the interview questions were well structured in advance and key messages seamlessly integrated to ensue mass media appeal. The story was picked up around the world by TV and online media outlets.

Production Company: TNR Communications.

For three consecutive years, Elizabeth on-site, same-day edits for the ITV Studios PR and marketing department to support their presence and internationally renowned television festival, Mipcom. As well as directing camera operators, interviewing celebrities on red carpets, and overseeing edits on site, Elizabeth also produced highlights videos post event.

Client: DMI Productions

Events Highlights Package.

As lead Video Producer, Elizabeth created 50+ VTs for the event. These were used to generate interest on social media in the lead up, during the ceremony and for national and regional media post event. She directly managed a team of editors and animators, as well as producing the shoots for live action VTs. It was edited overnight on-site, capturing the best bits from the star-studded evening.

Production Company: Blueprint Partners.

As lead producer, Elizabeth directed a five-man camera crew, including two roaming cameras and a jib-mounted camera. Filming in a professional kitchen, four chefs were filmed who were competing for the national award. As well as live action shots of the competition and a celebrity judging panel, interviews with both judges and competitors were included. The video was shown at the awards ceremony as well as used on social media after the event.

Production Company: Blueprint Partners.

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